Unusual business idea on Portuguese travel market

As we all know more then 80% of information we receive through the eyes. If due to some reasons this channel is closed, then other organs of sense become much more sensible. We try to form a true notion of the world by using sense of touch, smell, hearing and taste. This well-known physiological fact was used to create a very special tourism product – sensorial walking tours in Lisbon, Portugal.

The tour presented by local travel agency Cabracega is called Sensorial Lisbon. Tourists get blindfolded and blind guides take them for a walk to Alfama district – the ancient part of the city. During the tour guide tells a story about Lisbon’s history and tourists carefully follow their feelings: catch the smell of fried sardines from street cafes, touch hot stone walls of ancient houses, taste local specialities in restaurant, lend an ear to a mysterious sounds of national song – fado etc.

Tour costs 120 EUR for 1.5 hour and you should order it in advance as groups are rather small – up to 10 persons. The idea is so innovative and tempting that these tours gained popularity not only among tourists, but also among local citizens. People enjoy unknown feelings and travel agency’s owners – growing profits!

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